“Edufit has built a successful corporate culture not from anything else, but from sincerity!” This was the remark of Ms. Nong Thi Minh Anh, representative of Asian Vision Company and a parent at The Dewey Schools Tay Ho Tay, after attending the Edufit’s Culture Tour 2025 event.
Following its success in 2024, Culture Tour—the “Welcome to Our Home” program—has officially become an annual event of Edufit Education Group. Its mission is to spread the values of Edufit’s culture and people to the business community. This year, Edufit’s journey took guests on a unique experience, beginning with excitement, accelerating with surprises, and slowing down for heartfelt sharing.
Nearly 100 esteemed guests visited the 22,000m² green campus of Sakura Montessori and The Dewey Schools Tay Ho Tay, immersing themselves in the daily life of Edufit’s students, teachers, and staff. What impressed business representatives the most was not the modern facilities or the international learning environment, but rather the people and the sincere stories shared throughout the event.
One of those stories was about Thanh Huyen, a student at The Dewey Schools Cau Giay, who transformed from a shy girl who only wrote in her diary to a confident Vice President of the Student Council, all thanks to the encouragement of her friends and teachers. It is also the story of little Tuệ An—a student at Sakura Montessori Phạm Hùng – who, despite being only five years old, already understands that love means no discrimination; it is about sharing and spreading kindness to everyone. Another was about Ms. Bach Mai, a parent at The Dewey Schools Hai Phong, who agreed to have her child repeat Grade 10 for an extra year just to wait for Dewey to open Grade 11. There was also Ms. Xoe, the “friendliest janitor in the universe” at The Dewey Schools Tay Ho Tay, whom students turn to for both their joys and sorrows. These are just a few of the many authentic stories shared during the event.
Every guest could clearly sense Edufit’s DNA: Integrity, Passion, Generosity, and Lifelong Learning. Building a corporate culture deeply rooted in these four core values and embedding them into every staff member and student has been a long and challenging journey. Through years of implementation, Edufit has developed a “culture blueprint” consisting of six key aspects: Creating the right context, Leadership by example, Cultural pioneers, Standardized processes and environment, Communication, communication, and more communication, Measurement and validation
Most importantly, Edufit’s success is driven by the sincerity and perseverance of its three female founders. “Leadership by example” is not only one of the six key aspects but also the most critical one in Edufit’s culture journey. The Edufit leadership team has transformed their organization through dedication and unwavering commitment. They actively engage in daily operations, participate in learning activities, and take the lead in spreading cultural values. Each leader has a personal mission statement and demonstrates integrity in every action. At Edufit, employees are not just guided; they are inspired by the determination of their leaders as they pursue a shared vision.
“We look at the kindness and humanity of our leaders for inspiration and self-improvement every day. Nowhere else but at Edufit have I seen an organization where employees are nurtured with a ‘genetic code’ that not only helps us thrive here but also enables us to succeed anywhere. This DNA helps us grow as individuals, in both work and life,” said Ms. Nguyen Thi Hai Thanh, CEO of The Dewey Schools Hai Phong.
Ms. Doan Thi Ngoc Hang, a representative of ABC Vietnam JSC, also shared: “I brought my entire corporate culture team here to learn, and thanks to Edufit’s six key aspects, I now see a clear path for my company’s future. When I came here, I felt the sincerity of the teachers, staff, and even the leadership team. This sincerity is the foundation of Edufit’s culture. The three Edufit leaders truly embody ‘leadership by example,’ proving that corporate culture starts from the top. This is something every business should learn from.”
At Edufit, culture is not just about the workplace—it is about building a miniature society for students. Here, generations of Sakura Montessori and The Dewey Schools students grow into individuals who embody humanity, kindness, responsibility, and trustworthiness—as Ms. Bach Mai, a parent, beautifully summed up: “My child doesn’t need to look far to learn important life values; they just need to learn from the environment around them.”
